Phoenix Promotional uses 7strategy to increase it's sales by shifting their advertising dollars online
One year after 7strategy launched Phoenix Promotional's website, Boeye reallocated his advertising budget. His investment in the website had paid for itself and established a 112% increase in contacts and potential leads. "I am no longer embarrassed to send people to our website" Boeye says.

WESTMINSTER, CO, January 25, 2009 /24-7PressRelease/ -- Approximately 2 years ago, Phoenix Promotional, a multimillion dollar widely known promotional products service firm, spent a significant amount of their advertising budget in Trade Magazines, Direct Mailings and Brochures. However, Phoenix was not seeing an adequate return on its advertising investment the way it had hoped. Focused on re-branding, Bill Boeye, President of Phoenix Promotional, contacted 7strategy, a _a href="http://www.7strategy.com/web-design-company.htm?srce=fpr&ad=fpr_pr3"_web design company_/a_.

One year after 7strategy launched Phoenix Promotional's website, Boeye reallocated his advertising budget. His investment in the website had paid for itself and established a 112% increase in contacts and potential leads. "I am no longer embarrassed to send people to our website" Boeye says. "People are impressed by our website and it's design which creates free Word of Mouth Advertising."

The latest trends showed a shift towards a more web-based Promotional Product Industry. Phoenix Promotional's old website wasn't current with today's ever-changing website industry with regards to design, layout, ease of use and overall appeal. 7strategy listened to Bill and grasped its business model. The objective was to make a website that would be representative of Phoenix's core competencies. By capturing online users and creating communication, _a href="http://www.7strategy.com?srce=fpr&ad=fpr_pr3"_7strategy_/a_ assisted Phoenix in increased market share and credibility within the Promotional Product Industry. Now, instead of a print brochure, potential clients can gather all the information necessary from the website. Boeye states, "It is interesting that clients like to have your picture in front of them when contacting you with additional questions".

Now, Phoenix Promotional has a credible website which has been commented on by online users as...
- "Easily accessible, easy to use and comfortable"
- "Going to the website and to learn more about Phoenix Promotional and all the services they provide"
- "There's a personal feel and it's comfortable to know who we're working with"

By redirecting their advertising budget towards their website, Phoenix Promotional enhances their reputation as a quality firm with quality services while minimizing costs.

For additional information on 7strategy and website design, contact Pete Knoblock or visit the website at www.7strategy.com. For additional information on Phoenix Promotional, contact Bill Boeye or visit the Phoenix Promotional website at www.phxpromo.com.

About 7strategy
7strategy is a global leader delivering a full range of high performance website development, interactive services and integrated marketing solutions. Headquartered in Kansas City and rapidly growing, the company has acquired a worldwide customer base through their offices in Denmark, Malaysia and Colorado. With a reputation for truly innovative work along with strategic planning, 7strategy has built a reputation for delivering digital productions that blend design, e-commerce, Flash and 3D into solutions that leave a lasting impression and convert traffic into customers. Having been chosen by notable national clients to overhaul their website, 7strategy continues to set the standard of web design, development and interactive solutions. 7strategy using its proprietary development process, has won a number of awards for its outstanding work with clients.


About Phoenix Promotional
Phoenix Promotional Products, Inc has been providing quality service to promotional products distributors since 1997. As a member of ASI's Multimillion Dollar Roundtable, Phoenix introduced the concept of a discount brokerage to the advertising industry. Staffed with over 150 years in experience, Phoenix .provides back-office services for over 60 sales agents and specialized corporate fulfillment ecommerce programs. Phoenix is located in Red Oak, Iowa.

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