fi360 Brings FinaMetrica Risk Profiling Solution to ToolKit Subscribers: New Alliance Supports Fiduciary Focus, Prudent Process for Managing Investments
Geoff Davey, co-founder of FinaMetrica, and Andy Frommeyer, fi360's director of products and services, announced they have entered into an alliance to further support fi360's Toolkit subscribers.


BRIDGEVILLE, PA, June 30, 2010 /24-7PressRelease/ -- Geoff Davey, co-founder of FinaMetrica, and Andy Frommeyer, fi360's director of products and services, announced they have entered into an alliance to further support fi360's Toolkit subscribers. "Now, more than ever, advisors must have a complete understanding of their clients' risk profile," said Davey. "With fi360's organizational focus on helping advisors execute their fiduciary responsibility, this new alliance will serve to further their objectives."
One key duty of a fiduciary is to diversify assets according to the risk profile of the investor. Finametrica's risk-profiling process provides a low-cost, easy to understand tool for gaining insight into clients' financial attitudes, values, motivations, preferences and experiences.

"Finametrica fits in as another tool available to fi360 Toolkit users to help manage a prudent investment process," said Frommeyer. "Our users have been asking for a well-crafted risk tolerance questionnaire. By partnering with FinaMetrica we are adding much more than a questionnaire - we are making available a best-in-class process for measuring client risk that is backed by years of research."

Adding a Finametrica subscription to an existing fi360 Toolkit subscription provides advisors with:
- Improved quality of advice
- Enhanced regulatory and common law compliance
- Improved client understanding of financial risk and their personal risk profile
- Confidence from using an independent, expert third-party psychometric tool

"Typically, risk has been expressed as statistical measures that are difficult for investors to understand and which fail to adequately communicate the potential negative consequences an investment strategy can have on the client's ability to meet investment objectives. Now fi360 Toolkit subscribers will be better equipped to address this critical topic with clients," added Frommeyer.

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